- Weight
- 200gsm
- Micron
- 17.9–18.5
- Knit
- Classic Jersey
- Thumbloops
- Original
- Fit
- Slim, longer length
- Best for
- Layering, travel, daily
- Built for
- Going Under
The transformation
From cold-and-clammy to warm-and-cosy.
Most sweatshirts trap sweat, hold odour, and lose their shape by month three. Here's how 300gsm New Zealand merino, in a dense terry-loop knit, changes that.
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Before
Sweatshirts that let you down by month three.
Cotton and synthetic crews trap sweat, hold the day's smell, and stretch out at the cuff and hem before the season's even over.
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The shift
300gsm merino. Warmth without the bulk.
Dense terry-loop knit that's breathable, temperature-regulating, and soft against the skin — heavyweight cosiness that never feels heavy.
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After
Your new go-to for cosy layering.
From early-morning walks to weekend lounging, over a tee or on its own. The piece you pull on when you want to feel warm, put-together, and completely comfortable.
Designed in New Zealand. Built to be lived in.
Compare the lineup
Three weights. One wool standard.
Same superfine New Zealand merino across the range. The difference is how heavy you want it, and how you plan to wear it.
How they differ
At a glance.
Weight
200gsm
200gsm
300gsm
Micron
17.9–18.5
18.5
18.5
Knit
Classic Jersey
Refined Jersey
Terry Loop
Thumbloops
Original
Inset
None
Fit
Slim, longer length
Flattering classic
Regular, relaxed
Best for
Layering, travel, daily
Everyday wear
Cold days, cosy layering
Built for
Going Under
Going Everywhere
Going Colder
- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Inset
- Fit
- Flattering classic
- Best for
- Everyday wear
- Built for
- Going Everywhere
- Weight
- 300gsm
- Micron
- 18.5
- Knit
- Terry Loop
- Thumbloops
- None
- Fit
- Regular, relaxed
- Best for
- Cold days, cosy layering
- Built for
- Going Colder
Built for the way you live
Three reasons it earns the price.
Not warmth, not softness, not durability — all three. Made the way good clothing used to be made.
01 — Warmth
Heavyweight cosiness. Without the heavy feel.
A dense 300gsm terry-loop knit holds real warmth — the kind you feel the moment you pull it on — yet it breathes and regulates your temperature, so you stay cosy without overheating. Warmth without the bulk, exactly when you want it.
Dense 300gsm terry-loop knit. Our warmest women's piece.
02 — Everyday
Pull it on. Live in it.
From early-morning walks to weekend lounging, over a tee or worn on its own — this is the crew you reach for when you want to feel warm and put-together at once. It moves with you, breathes when you do, and stays fresh through the kind of week where laundry isn't the priority.
Wear it more, wash it less. (Within reason — use your judgement, of course.)
03 — Real wool
From the high country. Soft on your skin.
Soft against the skin from the first wear — the kind of softness that makes you forget you're wearing wool at all. No itch, no scratch. Just the feeling of something honest, made from something real.
100% New Zealand merino. The same wool standard across our range, since 2016.
Specs at a glance
What's in the build.
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300gsm terry-loop knit
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Superfine merino — soft next-to-skin
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Classic crew neckline
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Regular relaxed fit
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Layer it or wear it solo
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Machine wash, wool cycle
From one of ours
So soft and warm — I'll need more.
Such a versatile piece. Great as an extra layer or on its own — so soft, warm and comfortable. I'll definitely need some more of these.
Ships same day from Auckland.
What's included
More than a sweatshirt.
Here's what arrives, who's behind it, and how we stand behind every piece.
The Women's Crew Sweatshirt.
300gsm of NZ merino. Small batch.
A dense 300gsm terry-loop knit that delivers warmth without bulk — breathable, temperature-regulating, and soft against the skin. Made in small batches; when a colour's gone, it's gone.
A New Zealand family business.
Independently run.
When you buy from us, you're supporting a family team in NZ — not a global corporation. We answer the emails. We pack the orders. We've been doing this since 2016.
Flat Rate NZ shipping. Confidence to commit.
Always a nice offer in the cart as well.
Faulty? Full refund. Change of mind? 30-day exchange or store credit (unless the cat slept on it) — we stand behind every piece.
Questions, answered
Before you buy.
The honest answers to what most people ask us. If yours isn't here, get in touch.
How does it fit?
A regular, relaxed fit — easy through the body, made for comfortable layering over a tee or long sleeve, and just as good worn on its own. Available in XS to XL; our model is 5'2" and wears a Small. If you like a roomier feel, it sits true to size.
Where is it made?
The wool comes from New Zealand high-country flocks — the same merino standard we've used across our range since 2016. The garment is finished in China by a trusted manufacturing partner we've worked with for the same eight years.
How do I wash and care for it?
Machine wash cold on the gentle or wool cycle, using wool detergent. Lay flat or line dry. Don't bleach. Treat it like a piece you want to keep for years, not seasons.
Will it shrink, pill, or itch?
No to all three, when cared for properly. The superfine merino is fine enough to sit soft against bare skin — no scratch, no irritation. The dense terry-loop knit holds its shape and resists pilling. Wash on the wool cycle and lay flat, and it'll look the same in year five as it does on day one.
How does this compare to your other tops?
The Crew Sweatshirt is the heaviest piece we make at 300gsm — a cosy outer layer for cold days, in a dense terry-loop knit. The Standard and OG Long Sleeves are lighter at 200gsm: the OG is the original with our thumbloops and cuff binding, and the Standard is the everyday layer with discreet inset thumbholes. For the coldest days, layer a long sleeve underneath and finish with the Crew. Same wool standard across all three. (See the comparison above.)
What if it doesn't fit when it arrives?
You've got 30 days to exchange it for the right size or take store credit. You cover return shipping; we cover the new piece coming out to you. Faulty or not as described? Full refund, always.
Is this really a small batch?
Yes. The Crew Sweatshirt is made in small runs, and when a colour sells out we don't always restock it. If you've found one you love in your size, it's worth not waiting — the next batch may be a different colour, or a while away.
One last thing
The one you'll live in. All winter.
Made in small batches. When a colour's gone, it's gone — we don't always restock small runs.
Choose your size
Same-day shipping. 30-day exchange or store credit.
Flat Rate NZ shipping
30-day exchange or credit if unworn with tags
Secure checkout
NZ family business since 2016
