• Merino is perfect everyday

    shop Winter '24
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The merino fabric is the star of Merino 365

For us it is not about merino just for hiking, trekking, cycling, hunting, fishing, snowboarding, skiing, etc; it is about the power and versatility of natures most amazing fiber.

Merino is incredibly versatile

Best Base Layers

NEW Men's Boxer Briefs




Completely obsessed with Merino 365! Their Merino wool is incredibly soft and cosy, I can't get enough! and the fact that it's all crafted by a family-owned business in New Zealand adds that extra touch of charm.

Why Merino?

Merino is the best fabric on earth. The fact that it is naturally perfect is a testiment to the power of nature.

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New arrivals


Men's Tops

Men's Bottoms

Men's Underwear

Women's Tops

Women's Bottoms

Women's Lounge