- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Classic Jersey
- Thumbloops
- Original
- Cuff detail
- Cuff binding
- Best for
- Layering, travel, daily
- Built for
- Going Under
The transformation
The one you reach for without thinking.
Most everyday tops make you choose — flattering or comfortable, looks good or feels good. Here's how 200gsm of superfine New Zealand merino, cut clean and classic, gives you both.
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Before
A wardrobe full of "nearly right."
Tops that look good but itch. Ones that feel soft but lose their shape. Synthetics that cling and hold the day's smell. Nothing you reach for on instinct.
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The shift
200gsm merino. A clean, classic fit.
Superfine and soft against the skin, flattering without chasing trends, with inset thumbholes and cuffs that stay put. The everyday basic, done properly.
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After
Pull it on. Feel right. Move on with your day.
Solo when it's mild, layered under a jacket when it's not. Across seasons, across settings — from slow mornings to full days out. The piece you stop thinking about, because it just works.
Designed in New Zealand. The best basics, made properly.
Compare the lineup
Three weights. One wool standard.
Same superfine New Zealand merino across the range. The difference is how heavy you want it, and how you plan to wear it.
How they differ
At a glance.
Weight
200gsm
200gsm
300gsm
Micron
18.5
18.5
18.5
Knit
Classic Jersey
Refined Jersey
Terry Loop
Thumbloops
Original
Inset
None
Cuff detail
Cuff binding
Stay-put cuffs
Ribbed cuffs
Best for
Layering, travel, daily
Everyday wear
Cold days, standalone warmth
Built for
Going Under
Going Everywhere
Going Colder
- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Inset
- Cuff detail
- Stay-put cuffs
- Best for
- Everyday wear
- Built for
- Going Everywhere
- Weight
- 300gsm
- Micron
- 18.5
- Knit
- Terry Loop
- Thumbloops
- None
- Cuff detail
- Ribbed cuffs
- Best for
- Cold days, standalone warmth
- Built for
- Going Colder
Built for the way you live
Why it becomes your everyday.
Not warmth, not softness, not durability — all three. Made the way good clothing used to be made.
01 — Refined
The OG you love, with the details refined.
Same superfine 200gsm merino, same flattering cut and longer length you already know — now with inset thumbholes that sit clean and discreet, stay-put cuffs, and a refined jersey finish. Everything you loved about the OG, quietly sharpened.
Same wool, same fit as the OG. Inset thumbholes, stay-put cuffs, refined finish.
02 — Reliable
Wear it for days. Forget about laundry.
Pull it on Wednesday, wear it again Thursday, and still feel good in it. It moves with you, breathes when you do, regulates your temperature, and stays fresh through the kind of week where laundry isn't the priority.
Naturally odour-resistant. Wear it more, wash it less. (Within reason — use your judgement, of course.)
03 — Real wool
From the high country. Soft on your skin.
Soft against the skin from the first wear — the kind of softness that makes you forget you're wearing wool at all. No itch, no scratch. Just the feeling of something honest, made from something real.
Superfine New Zealand merino. The same wool standard across our range, since 2016.
Specs at a glance
What's in the build.
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200gsm refined jersey knit
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Superfine merino — soft next-to-skin
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Classic flattering crew neck
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Inset thumbholes, stay-put cuffs
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Wear solo or layer under anything
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Machine wash, wool cycle
From one of ours
Warm, versatile, and I want more.
I absolutely love my new top — the colour is lovely, and it's so warm and versatile. Already looking forward to buying more.
Ships same day from Auckland.
What's included
More than a shirt.
Here's what arrives, who's behind it, and how we stand behind every piece.
The Women's Standard Long Sleeve.
200gsm of superfine NZ merino.
A clean, classic long sleeve in superfine 200gsm merino — flattering cut, longer length, with inset thumbholes, stay-put cuffs, and a refined jersey finish. The everyday layer we've kept making properly since 2016.
A New Zealand family business.
Independently run.
When you buy from us, you're supporting a family team in NZ — not a global corporation. We answer the emails. We pack the orders. We've been doing this since 2016.
Flat Rate NZ shipping. Confidence to commit.
Always a nice offer in the cart as well.
Faulty? Full refund. Change of mind? 30-day exchange or store credit (unless the cat slept on it) — we stand behind every piece.
Questions, answered
Before you buy.
The honest answers to what most people ask us. If yours isn't here, get in touch.
How does it fit?
A clean, classic cut that's flattering without being tight — shaped through the body with a slightly longer length, so it sits well solo or layered. Naturally stretchy merino moves with you. Available in XS to XL; our model wears a Small. If you're between sizes, most customers find their usual size is spot on.
Where is it made?
The wool comes from New Zealand high-country flocks — the same merino standard we've used across our range since 2016. The garment is finished in China by a trusted manufacturing partner we've worked with for the same eight years.
How do I wash and care for it?
Machine wash cold on the gentle or wool cycle, using wool detergent. Lay flat or air dry. Don't bleach. Treat it like a piece you want to keep for years, not seasons.
Will it shrink, pill, or itch?
No to all three, when cared for properly. The superfine merino is fine enough to sit soft against bare skin — no scratch, no irritation. The refined jersey knit holds its shape and resists pilling. Wash on the wool cycle and lay flat, and it'll look the same in year five as it does on day one.
How does this compare to your other long sleeves?
The Standard and our best-selling OG share the same superfine 200gsm merino and the same flattering cut and length — so the feel and fit are what you already love. The difference is in the details: the OG has our original thumbloops and cuff binding, while the Standard has discreet inset thumbholes, stay-put cuffs, and a refined jersey finish. The Crew Sweatshirt is the heaviest piece at 300gsm — a cosy outer layer for cold days. Same wool standard across all three. (See the comparison above.)
What if it doesn't fit when it arrives?
You've got 30 days to exchange it for the right size or take store credit. You cover return shipping; we cover the new piece coming out to you. Faulty or not as described? Full refund, always.
One last thing
The one you'll wear without thinking.
Core range. Made properly and restocked since 2016 — so when you find the layer you actually reach for every day, you can always get another.
Choose your size
Same-day shipping. 30-day exchange or store credit.
Flat Rate NZ shipping
30-day exchange or credit if unworn with tags
Secure checkout
NZ family business since 2016
