- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Original
- Best for
- Layering, travel, daily
- Built for
- Going Under
The transformation
The shirt you stop thinking about.
Most daily tops demand attention — they wrinkle, they smell, they stretch out. Here's how 200gsm New Zealand merino, refined, gets out of the way.
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Before
Cotton tops never let you forget them.
Damp by mid-morning. Stale by lunch. Stretched at the cuff before the season's out.
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The shift
200gsm merino. Refined fit. Ninja thumbs.
Soft on skin, breathes when you do, holds its shape wash after wash. The OG, sharpened.
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After
Pull it on. Forget it's there.
Solo, layered, packed for travel — it just works. The piece that disappears into your day.
Designed in New Zealand. Built for the way you actually live.
Compare the lineup
Three weights. One wool standard.
Same 18.5 micron New Zealand merino across the range. The difference is how heavy you want it, and how you plan to wear it.
How they differ
At a glance.
Weight
200gsm
200gsm
300gsm
Micron
18.5
18.5
18.5
Knit
Refined Jersey
Refined Jersey
Terry Loop
Thumbloops
Original
Ninja
None
Best for
Layering, travel, daily
Everyday wear
Cold mornings, standalone warmth
Built for
Going Under
Going Everywhere
Going Colder
- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Ninja
- Best for
- Everyday wear
- Built for
- Going Everywhere
- Weight
- 300gsm
- Micron
- 18.5
- Knit
- Terry Loop
- Thumbloops
- None
- Best for
- Cold mornings, standalone warmth
- Built for
- Going Colder
Built for the way you live
Three reasons it earns the price.
Not warmth, not softness, not durability — all three. Made the way good clothing used to be made.
01 — Refined
The 'Standard', sharpened where it counts.
Same wool, same weight, same 200gsm reliability that built our reputation since 2016 — with a more modern cut through the body, sleeker inset thumbholes, and cuffs that actually stay put. The everyday shirt, evolved.
Same 200gsm merino as the OG. Refined fit, Ninja thumbs, stay-put cuffs.
02 — Reliable
Wear it for days. Forget about laundry.
Pull it off the chair on Wednesday, wear it again Thursday, and still feel good in it. It moves with you, breathes when you do, and stays fresh through the kind of week where laundry isn't the priority.
Designed to be worn a few times between washes. (use your judgement of course, lol)
03 — Real wool
From the high country. On your back.
Soft against the skin from the first wear — the kind of softness that makes you forget you're wearing wool at all. No itch, no scratch. Just the feeling of something honest, made from something real.
18.5 micron New Zealand merino. The same wool standard across our range, since 2016.
Specs at a glance
What's in the build.
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200gsm refined jersey knit
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18.5 micron — soft next-to-skin
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Modern fit crew neck
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Stay-put cuffs with Ninja thumbs
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Layer it, solo it, pack it for travel
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Machine wash, wool cycle
From one of ours
So good I bought 2.
Soft, comfortable, holds its shape. So good I bought 2.
Ships same day from Auckland.
What's included
More than a shirt.
Here's what arrives, who's behind it, and how we stand behind every piece.
The Standard Long Sleeve.
200gsm of NZ merino, refined.
The OG, sharpened. Same wool, same weight, with a modern fit, Ninja thumbs, and cuffs that stay where you put them. The everyday shirt we've kept refining since 2016.
A New Zealand family business.
Independently run.
When you buy from us, you're supporting a family team in NZ — not a global corporation. We answer the emails. We pack the orders. We've been doing this since 2016.
Flat Rate NZ shipping. Confidence to commit.
Always a nice offer in the cart as well.
Faulty? Full refund. Change of mind? 30-day exchange or store credit (unless the cat slept on it) — we stand behind every piece.
Questions, answered
Before you buy.
The honest answers to what most people ask us. If yours isn't here, get in touch.
How does it fit?
A modern, contemporary cut — tailored through the body without being tight. Designed to layer cleanly under a jacket or wear solo. Available in Medium Tall and Large Tall if you need extra body length. Our model is 6'0" and wears a Large.
Where is it made?
The wool comes from New Zealand high-country flocks — the same 18.5 micron standard we've used across our range since 2016. The garment is finished in China by a trusted manufacturing partner we've worked with for the same eight years.
How do I wash and care for it?
Machine wash cold on the gentle or wool cycle, using wool detergent. Lay flat or line dry. Don't bleach. Treat it like a piece you want to keep for years, not seasons.
Will it shrink, pill, or itch?
No to all three, when cared for properly. At 18.5 micron, the fibres are fine enough to sit soft against bare skin — no scratch. The refined jersey knit holds its shape and resists pilling. Wash on the wool cycle and lay flat, and it'll look the same in year five as it does on day one.
How does this compare to your other long sleeves?
The Standard sits in the middle of our long-sleeve range — the everyday upgrade. Same 18.5 micron NZ merino, same 200gsm weight as the OG, but with a more modern fit, Ninja thumbholes (hidden when you don't want them), and cuffs that stay put. The OG is the original — same wool standard, classic fit. The Crew Sweatshirt is the heaviest piece at 300gsm — an outer layer for cold mornings. The Standard is what you reach for most days. (See the comparison above.)
What if it doesn't fit when it arrives?
You've got 30 days to exchange it for the right size or take store credit. You cover return shipping; we cover the new piece coming out to you. Faulty or not as described? Full refund, always.
One last thing
The one you'll wear without thinking.
Core range. Restocked consistently since 2016 — so when you find the one shirt you actually want to wear, you can buy another.
Choose your size
Same-day shipping. 30-day exchange or store credit.
Flat Rate NZ shipping
30-day exchange or credit if unworn with tags
Secure checkout
NZ family business since 2016
