- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Original
- Best for
- Layering, travel, daily
- Wash frequency
- Every 4–5 wears
- Built for
- Going Under
The transformation
From cold-and-clammy to warm-and-fresh.
Most sweatshirts trap sweat, hold odour, and lose their shape by month three. Here's how 300gsm New Zealand merino changes that.
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Before
Cotton sweatshirts hold sweat.
Damp on the inside by mid-morning. Smelly by lunch. Stretched out by month three.
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The shift
300gsm merino regulates everything.
Wool fibres leave you dry and comfortable, and bounce back to shape after every wear.
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After
Wear it for days. Wash it less.
Warm without overheating. Fresh without washing. The one piece you reach for through the months.
Designed in New Zealand. Built to be worn on repeat.
Compare the lineup
Three weights. One wool standard.
Same 18.5 micron New Zealand merino across the range. The difference is how heavy you want it, and how you plan to wear it.
How they differ
At a glance.
Weight
200gsm
200gsm
300gsm
Micron
18.5
18.5
18.5
Knit
Refined Jersey
Refined Jersey
Terry Loop
Thumbloops
Original
Ninja
None
Best for
Layering, travel, daily
Everyday wear
Cold mornings, standalone warmth
Wash frequency
Every 4–5 wears
Every 4–5 wears
Every 7+ wears
Built for
Going Under
Going Everywhere
Going Colder
- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Ninja
- Best for
- Everyday wear
- Wash frequency
- Every 4–5 wears
- Built for
- Going Everywhere
- Weight
- 300gsm
- Micron
- 18.5
- Knit
- Terry Loop
- Thumbloops
- None
- Best for
- Cold mornings, standalone warmth
- Wash frequency
- Every 7+ wears
- Built for
- Going Colder
Built for the way you live
Three reasons it earns the price.
Not warmth, not softness, not durability — all three. Made the way good clothing used to be made.
01 — Substance
The weight of something built to last.
When you put it on, it has the substance of a piece you'll keep for years — not a top you'll replace next winter. The kind of weight that hangs properly, holds its shape, and earns the price every time you reach for it.
300gsm of New Zealand merino. Built to outlast a decade of winters.
02 — Rhythm
Wear it for days. Wash it less.
The kind of piece you pull off the chair on Wednesday and still feel good in. It moves with you, breathes when you do, and stays fresh through the kind of week where laundry isn't the priority.
Designed to be worn on repeat. Washed only when it's earned it.
03 — Source
From the high country. On your back.
Soft against the skin from the first wear — the kind of softness that makes you forget you're wearing wool at all. No itch, no scratch. Just the feeling of something honest, made from something real.
18.5 micron New Zealand merino. The same wool standard across our range, since 2016.
Specs at a glance
What's in the build.
-
300gsm terry loop knit
-
18.5 micron — soft next-to-skin
-
Classic crew neckline
-
Ribbed cuffs and hem
-
Layers for hikes, travel, cold conditions
-
Machine wash, wool cycle
From one of ours
So good I bought 2.
Great for those cooler mornings and evenings. So good I bought 2.
Ships same day from Auckland.
What's included
More than a sweatshirt.
Here's what arrives, who's behind it, and how we stand behind every piece.
The Crew Sweatshirt
300gsm of NZ merino.
One of fewer than 50 made. We make small batches because we'd rather get them right than make them often.
A New Zealand family business.
Independently run.
When you buy from us, you're supporting a family team in NZ — not a global corporation. We answer the emails. We pack the orders. We've been doing this since 2016.
Flat Rate NZ shipping. Confidence to commit.
Always a nice offer in the cart as well.
Faulty? Full refund. Change of mind? 30-day exchange or store credit — we make small batches and stand behind every one.
