- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Original
- Best for
- Layering, travel, daily
- Wash frequency
- Every 4–5 wears
- Built for
- Going Under
The transformation
From cold-and-clammy to warm-and-fresh.
Most sweatshirts trap sweat, hold odour, and lose their shape by month three. Here's how 300gsm New Zealand merino changes that.
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Before
Cotton sweatshirts hold sweat.
Damp on the inside by mid-morning. Smelly by lunch. Stretched out by month three.
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The shift
300gsm merino regulates everything.
Wool fibres leave you dry and comfortable, and bounce back to shape after every wear.
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After
Wear it for days. Wash it less.
Warm without overheating. Fresh without washing. The one piece you reach for through the months.
Designed in New Zealand. Built to be worn on repeat.
Compare the lineup
Three weights. One wool standard.
Same 18.5 micron New Zealand merino across the range. The difference is how heavy you want it, and how you plan to wear it.
How they differ
At a glance.
Weight
200gsm
200gsm
300gsm
Micron
18.5
18.5
18.5
Knit
Refined Jersey
Refined Jersey
Terry Loop
Thumbloops
Original
Ninja
None
Best for
Layering, travel, daily
Everyday wear
Cold mornings, standalone warmth
Wash frequency
Every 4–5 wears
Every 4–5 wears
Every 7+ wears
Built for
Going Under
Going Everywhere
Going Colder
- Weight
- 200gsm
- Micron
- 18.5
- Knit
- Refined Jersey
- Thumbloops
- Ninja
- Best for
- Everyday wear
- Wash frequency
- Every 4–5 wears
- Built for
- Going Everywhere
- Weight
- 300gsm
- Micron
- 18.5
- Knit
- Terry Loop
- Thumbloops
- None
- Best for
- Cold mornings, standalone warmth
- Wash frequency
- Every 7+ wears
- Built for
- Going Colder
Built for the way you live
Three reasons it earns the price.
Not warmth, not softness, not durability — all three. Made the way good clothing used to be made.
01 — Substance
The weight of something built to last.
When you put it on, it has the substance of a piece you'll keep for years — not a top you'll replace next winter. The kind of weight that hangs properly, holds its shape, and earns the price every time you reach for it.
300gsm of New Zealand merino. Built to outlast a decade of winters.
02 — Rhythm
Wear it for days. Wash it less.
The kind of piece you pull off the chair on Wednesday and still feel good in. It moves with you, breathes when you do, and stays fresh through the kind of week where laundry isn't the priority.
Designed to be worn on repeat. Washed only when it's earned it.
03 — Source
From the high country. On your back.
Soft against the skin from the first wear — the kind of softness that makes you forget you're wearing wool at all. No itch, no scratch. Just the feeling of something honest, made from something real.
18.5 micron New Zealand merino. The same wool standard across our range, since 2016.
Specs at a glance
What's in the build.
-
300gsm terry loop knit
-
18.5 micron — soft next-to-skin
-
Classic crew neckline
-
Ribbed cuffs and hem
-
Layers for hikes, travel, cold conditions
-
Machine wash, wool cycle
From one of ours
So good I bought 2.
Great for those cooler mornings and evenings. So good I bought 2.
Ships same day from Auckland.
What's included
More than a sweatshirt.
Here's what arrives, who's behind it, and how we stand behind every piece.
The Crew Sweatshirt
300gsm of NZ merino.
One of fewer than 50 made. We make small batches because we'd rather get them right than make them often.
A New Zealand family business.
Independently run.
When you buy from us, you're supporting a family team in NZ — not a global corporation. We answer the emails. We pack the orders. We've been doing this since 2016.
Flat Rate NZ shipping. Confidence to commit.
Always a nice offer in the cart as well.
Faulty? Full refund. Change of mind? 30-day exchange or store credit — we make small batches and stand behind every one.
Questions, answered
Before you buy.
The honest answers to what most people ask us. If yours isn't here, get in touch.
How does it fit?
Relaxed and slightly boxy through the body — a deliberate cut for layering and structure. If you usually wear a medium and want a more tailored feel, size down. Our model is 6'0" and wears a Large.
Where is it made?
The wool comes from New Zealand high-country flocks — the same 18.5 micron standard we've used across our range since 2016. The garment is finished in China by a trusted manufacturing partner we've worked with for the same eight years.
How do I wash and care for it?
Machine wash cold on the gentle or wool cycle, using wool detergent. Lay flat or line dry. Don't bleach. Treat it like a piece you want to keep for years, not seasons.
Will it shrink, pill, or itch?
No to all three, when cared for properly. At 18.5 micron, the fibres are fine enough to sit soft against bare skin — no scratch. The dense terry knit holds its shape and resists pilling. Wash on the wool cycle and lay flat, and it'll look the same in year five as it does on day one.
How does this compare to your other long sleeves?
The Crew Sweatshirt is our heaviest piece at 300gsm — built as an outer layer or standalone winter top. The Standard and OG long sleeves are 200gsm and work as everyday base layers. Same New Zealand merino across all three; the difference is weight and how you plan to wear it. (See the comparison above.)
What if it doesn't fit when it arrives?
You've got 30 days to exchange it for the right size or take store credit. You cover return shipping; we cover the new piece coming out to you. Faulty or not as described? Full refund, always.
Is this really a small batch?
Yes. Fewer than 50 are made in each colour run, and we don't restock small batches. We make this way because at 300gsm with this wool, we'd rather get every piece right than make them often.
One last thing
The one you'll reach for. All winter.
Fewer than 50 made. When this batch is gone, it's gone — we don't restock small runs.
Choose your size
Same-day shipping. 30-day exchange or store credit.
Flat rate NZ shipping
30-day exchange or credit
Secure checkout
NZ family business since 2016
