Meet the Merino 365 Team

Welcome to Merino 365, a boutique merino brand proudly based in Ramarama, New Zealand. We’re all about creating high-quality, functional clothing that keeps up with your adventures—whether that’s hitting the slopes, exploring the great outdoors, or just staying cozy in everyday life.

Our Story

It all started with Lucy and Francis—lifelong snowboarders, outdoor enthusiasts, and total fabric nerds. We’ve always been obsessed with making clothing that performs in all conditions, and over the years, we found ourselves living in merino wool—literally 365 days a year. That’s when the idea clicked: why not create a brand dedicated to this incredible fabric? And just like that, Merino 365 was born.

Lucy and Fran first met in the USA, bonding over their shared love of adventure and apparel design. With over 20 years of experience crafting high-quality merino clothing, we first made waves with Little Flock of Horrors, New Zealand’s only cool merino brand for kids. But then, something funny kept happening—parents started asking for adult versions of our kids’ clothes. So, we listened! And that’s how Merino 365 came to life—designed for grown-ups who want natural, high-performance clothing without compromising on style or comfort.

Why We Do It

For us, Merino 365 isn’t just about making clothing—it’s about living in what you love. We believe that the best gear is the kind you forget you’re wearing because it just works. Soft, breathable, durable, and 100% New Zealand Merino wool, our pieces are designed to be your go-to, year-round favorites.

Join us on this journey, and experience the magic of merino—every day of the year.