{"title":"Standard Long Sleeves","description":"\u003cp\u003eThe Standard Long Sleeve, men's and women's. Same 200gsm merino, same classic fit, with Ninja thumbholes and cuffs that stay put.\u003c\/p\u003e","products":[{"product_id":"the-standard-long-sleeve-100-merino-wool","title":"Men's Standard Long Sleeve - 100% Merino Wool, Black","description":"\u003cp\u003e\u003cstrong\u003eThe everyday essential — perfected.\u003c\/strong\u003e\u003cbr\u003eMeet \u003cem\u003eThe Standard\u003c\/em\u003e. Inspired by our best-selling Men’s OG Long Sleeve, this upgraded version keeps everything you loved and adds a few smart refinements. Think sleek inset thumbholes and cuffs that actually stay put. Same ultra-soft, 100% merino. Same all-season performance. Just sharpened, streamlined, and ready for whatever your day throws at you.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAlso available in Large Tall (LT) for added body length.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool – 200gsm\u003c\/li\u003e\n\u003cli\u003eNinja Thumbs – thumbholes when you want them, invisible when you don’t\u003c\/li\u003e\n\u003cli\u003eUpdated, contemporary fit — tailored but never tight\u003c\/li\u003e\n\u003cli\u003eInset thumbholes for easy layering and cozy hands\u003c\/li\u003e\n\u003cli\u003eCuffed sleeves that stay where they’re meant to\u003c\/li\u003e\n\u003cli\u003eSuperfine and soft – no prickle, itch, or irritation\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-wicking, and fresh for longer\u003c\/li\u003e\n\u003cli\u003eNaturally temperature-regulating — wear it all year\u003c\/li\u003e\n\u003cli\u003eMoves with you — naturally stretchy and built for action\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, made in China or Fiji\u003c\/li\u003e\n\u003cli\u003eMachine washable on wool cycle (yes, really)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eWelcome to your new daily driver. \u003cem\u003eThe Standard\u003c\/em\u003e Longsleeve is your go-to layer for whatever's on the calendar — from early hikes to late-night flights, layered under a jacket or flying solo. It’s the kind of shirt you’ll forget you're wearing (until someone asks where you got it).\u003c\/p\u003e\n\u003cp\u003eThoughtful upgrades like inset thumbholes and stay-put cuffs make layering seamless. And of course, it’s made from our signature 100% merino wool — soft on skin, fresh for longer, and naturally temperature-regulating so you can wear it in just about any weather.\u003c\/p\u003e\n\u003cp\u003eOne top. All seasons. Zero compromises. That’s \u003cem\u003eThe Standard\u003c\/em\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFabric \u0026amp; Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Merino Wool, 200gsm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on wool\/delicate cycle with wool detergent. Lay flat or air dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in China or Fiji using merino\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Merino 365?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in NZ. Worn everywhere.\u003c\/strong\u003e\u003cbr\u003eAt Merino 365, we take the world’s finest merino wool and craft gear that works hard and wears easy — seven days a week, 365 days a year. No synthetic blends. No shortcuts. Just naturally high-performing clothing that feels better, lasts longer, and fits right into your lifestyle.\u003c\/p\u003e","brand":"Merino 365","offers":[{"title":"SM","offer_id":45197467517116,"sku":"24-MTLSMBL","price":82.49,"currency_code":"NZD","in_stock":false},{"title":"MD","offer_id":45197467549884,"sku":"24-MTLMDBL","price":82.49,"currency_code":"NZD","in_stock":false},{"title":"LG","offer_id":45197467615420,"sku":"24-MTLLGBL","price":82.49,"currency_code":"NZD","in_stock":false},{"title":"LG TALL","offer_id":46224944267452,"sku":"24-MTLLTBL","price":82.49,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":45197467680956,"sku":"24-MTLXLBL","price":82.49,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":45197467713724,"sku":"24-MTL2XBL","price":82.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3342\/6108\/files\/Merino365-230607LookBook2310631.jpg?v=1757720074"},{"product_id":"the-standard-long-sleeve-100-merino-wool-black-copy","title":"Women's Standard Long Sleeve - 100% Merino Wool, Black","description":"\u003cp\u003e\u003cstrong\u003eAn everyday layer, done properly.\u003c\/strong\u003e\u003cbr\u003eMeet \u003cem\u003eThe Standard\u003c\/em\u003e. Inspired by our best-selling Women’s OG Long Sleeve, this version is refined with a cleaner, more polished finish. It keeps everything you love - ultra-soft 100% merino and all-season performance - with thoughtful updates like inset thumbholes and cuffs that stay in place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool – 200gsm\u003c\/li\u003e\n\u003cli\u003eInset thumbholes — there when you need them, subtle when you don’t\u003c\/li\u003e\n\u003cli\u003eModern, flattering fit — shaped without being restrictive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit Note:\u003c\/strong\u003e This style is designed with a slim, tailored fit through the upper arms. If you prefer a more generous, relaxed fit in the sleeves, we recommend sizing up or the Women's OG Long Sleeve.\u003c\/li\u003e\n\u003cli\u003eCuffed sleeves designed to stay in place\u003c\/li\u003e\n\u003cli\u003eSoft, superfine merino — no itch or irritation\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-wicking, and fresh for longer\u003c\/li\u003e\n\u003cli\u003eTemperature-regulating for year-round wear\u003c\/li\u003e\n\u003cli\u003eNaturally stretchy for comfort and ease of movement\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, made in China or Fiji\u003c\/li\u003e\n\u003cli\u003eMachine washable on wool cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThis is the layer you’ll keep within reach. Easy to wear on its own or under a jacket, it works across seasons and settings — from slow mornings to full days out.\u003c\/p\u003e\n\u003cp\u003eThe 200gsm merino gives it enough weight to feel substantial, while still staying breathable and comfortable against the skin. Thoughtful details like inset thumbholes and secure cuffs make layering simple, without adding bulk through the sleeve.\u003c\/p\u003e\n\u003cp\u003eMade from 100% merino wool, it naturally regulates temperature, manages moisture, and stays fresh — so you can wear it more, wash it less, and rely on it daily.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFabric \u0026amp; Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Merino Wool, 200gsm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on wool\/delicate cycle with wool detergent. Lay flat or air dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in China or Fiji using merino\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Merino 365?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in NZ. Worn every day.\u003c\/strong\u003e\u003cbr\u003eMerino 365 is built on the idea that great clothing should be simple, reliable, and perform without fuss. Using premium merino, we create pieces that are comfortable, long-lasting, and designed to move with you through every season.\u003c\/p\u003e","brand":"Merino 365","offers":[{"title":"XS","offer_id":46093016826044,"sku":"25-WTLSXLBL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"SM","offer_id":46093016694972,"sku":"25-WTLXSMBL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"MD","offer_id":46093016727740,"sku":"25-WTLSMBL","price":139.99,"currency_code":"NZD","in_stock":true},{"title":"LG","offer_id":46093016760508,"sku":"25-WTLMDBL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":46093016793276,"sku":"25-WTLLGBL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":50578393792582,"sku":"25-WTL2XBL","price":139.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3342\/6108\/files\/WStandardBlack_1.jpg?v=1779325521"},{"product_id":"merino-wool-long-sleeve-shirt-womens","title":"Women's Standard Long Sleeve - 100% Merino Wool, Plum","description":"\u003cp\u003e\u003cstrong\u003eAn everyday layer, done properly.\u003c\/strong\u003e\u003cbr\u003eMeet \u003cem\u003eThe Standard\u003c\/em\u003e. Inspired by our best-selling Women’s OG Long Sleeve, this version is refined for a more flattering, classic fit. It keeps everything you love, ultra-soft 100% merino and all-season performance, with thoughtful updates like inset thumbholes and cuffs that stay in place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool – 200gsm\u003c\/li\u003e\n\u003cli\u003eInset thumbholes, there when you need them, subtle when you don’t\u003c\/li\u003e\n\u003cli\u003eClassic, flattering fit, shaped without being restrictive\u003c\/li\u003e\n\u003cli\u003eCuffed sleeves designed to stay in place\u003c\/li\u003e\n\u003cli\u003eSoft, superfine merino with no itch or irritation\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-wicking, stays fresh so you can wash less\u003c\/li\u003e\n\u003cli\u003eTemperature-regulating for year-round wear\u003c\/li\u003e\n\u003cli\u003eNaturally stretchy for comfort and ease of movement\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, made in China or Fiji\u003c\/li\u003e\n\u003cli\u003eMachine washable on wool cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThis is the layer you’ll keep within reach. Easy to wear on its own or under a jacket, it works across seasons and settings, from slow mornings to full days out.\u003c\/p\u003e\n\u003cp\u003eThe 200gsm merino gives it enough weight to feel substantial, while still staying breathable and comfortable against the skin. Thoughtful details like inset thumbholes and secure cuffs make layering simple, without adding bulk.\u003c\/p\u003e\n\u003cp\u003eMade from 100% merino wool, it naturally regulates temperature, manages moisture, and stays fresh, so you can wear it more, wash it less, and rely on it daily.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFabric \u0026amp; Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Merino Wool, 200gsm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on wool\/delicate cycle with wool detergent. Lay flat or air dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in China or Fiji\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Merino 365?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in NZ. Worn every day.\u003c\/strong\u003e\u003cbr\u003eMerino 365 is built on the idea that great clothing should be simple, reliable, and perform without fuss. Using premium merino, we create pieces that are comfortable, long-lasting, and designed to move with you through every season.\u003c\/p\u003e","brand":"Merino 365","offers":[{"title":"XS","offer_id":46093046841532,"sku":"25-WTLSXSPL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"SM","offer_id":46093046710460,"sku":"25-WTLSMPL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"MD","offer_id":46093046743228,"sku":"25-WTLMDPL","price":139.99,"currency_code":"NZD","in_stock":true},{"title":"LG","offer_id":46093046775996,"sku":"25-WTLLGPL","price":139.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":46093046808764,"sku":"25-WTLXLPL","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":47153292542140,"sku":"25-WTL2XPL","price":139.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3342\/6108\/files\/LauraStandardPlum_1.jpg?v=1777936559"},{"product_id":"womens-standard-long-sleeve-100-merino-wool-rose","title":"Women's Standard Long Sleeve - 100% Merino Wool, Rose","description":"\u003cp\u003e\u003cstrong\u003eAn everyday layer, done properly.\u003c\/strong\u003e\u003cbr\u003eMeet \u003cem\u003eThe Standard\u003c\/em\u003e. Inspired by our best-selling Women’s OG Long Sleeve, this version is refined with a cleaner, more polished finish. It keeps everything you love - ultra-soft 100% merino and all-season performance - with thoughtful updates like inset thumbholes and cuffs that stay in place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool – 200gsm\u003c\/li\u003e\n\u003cli\u003eInset thumbholes — there when you need them, subtle when you don’t\u003c\/li\u003e\n\u003cli\u003eModern, flattering fit — shaped without being restrictive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit Note:\u003c\/strong\u003e This style is designed with a slim, tailored fit through the upper arms. If you prefer a more generous, relaxed fit in the sleeves, we recommend sizing up.\u003c\/li\u003e\n\u003cli\u003eCuffed sleeves designed to stay in place\u003c\/li\u003e\n\u003cli\u003eSoft, superfine merino — no itch or irritation\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-wicking, and fresh for longer\u003c\/li\u003e\n\u003cli\u003eTemperature-regulating for year-round wear\u003c\/li\u003e\n\u003cli\u003eNaturally stretchy for comfort and ease of movement\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, made in China or Fiji\u003c\/li\u003e\n\u003cli\u003eMachine washable on wool cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThis is the layer you’ll keep within reach. Easy to wear on its own or under a jacket, it works across seasons and settings — from slow mornings to full days out.\u003c\/p\u003e\n\u003cp\u003eThe 200gsm merino gives it enough weight to feel substantial, while still staying breathable and comfortable against the skin. Thoughtful details like inset thumbholes and secure cuffs make layering simple, without adding bulk through the sleeve.\u003c\/p\u003e\n\u003cp\u003eMade from 100% merino wool, it naturally regulates temperature, manages moisture, and stays fresh — so you can wear it more, wash it less, and rely on it daily.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFabric \u0026amp; Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Merino Wool, 200gsm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on wool\/delicate cycle with wool detergent. Lay flat or air dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in China or Fiji using merino\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Merino 365?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in NZ. Worn every day.\u003c\/strong\u003e\u003cbr\u003eMerino 365 is built on the idea that great clothing should be simple, reliable, and perform without fuss. Using premium merino, we create pieces that are comfortable, long-lasting, and designed to move with you through every season.\u003c\/p\u003e","brand":"Merino 365","offers":[{"title":"XS","offer_id":46093107757244,"sku":"25-WTLSXLRS","price":139.99,"currency_code":"NZD","in_stock":true},{"title":"SM","offer_id":46093107790012,"sku":"25-WTLXSMRS","price":139.99,"currency_code":"NZD","in_stock":true},{"title":"MD","offer_id":46093107822780,"sku":"25-WTLSMRS","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"LG","offer_id":46093107855548,"sku":"25-WTLMDRS","price":139.99,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":46093107888316,"sku":"25-WTLLGRS","price":139.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3342\/6108\/files\/LauraStandardRose_1.jpg?v=1777936614"},{"product_id":"mens-standard-long-sleeve-100-merino-wool-orion","title":"Men's Standard Long Sleeve - 100% Merino Wool, Orion Blue","description":"\u003cp\u003e\u003cstrong\u003eThe everyday essential - perfected.\u003c\/strong\u003e\u003cbr\u003eMeet \u003cem\u003eThe Standard\u003c\/em\u003e. Inspired by our best-selling Men’s OG Long Sleeve, this upgraded version keeps everything you loved and adds a few smart refinements. Think a clean, classic fit, sleek inset thumbholes, and cuffs that actually stay put. Same ultra-soft, 100% merino. Same all-season performance. Just sharpened, streamlined, and ready for whatever your day throws at you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in Medium Tall (MT) and Large Tall (LT) for added body length.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool – 200gsm\u003c\/li\u003e\n\u003cli\u003eNinja Thumbs – thumbholes when you want them, invisible when you don’t\u003c\/li\u003e\n\u003cli\u003eClassic fit – tailored but never tight\u003c\/li\u003e\n\u003cli\u003eInset thumbholes for easy layering and cozy hands\u003c\/li\u003e\n\u003cli\u003eCuffed sleeves that stay where they’re meant to\u003c\/li\u003e\n\u003cli\u003eSuperfine and soft – no prickle, itch, or irritation\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-wicking, stays fresh so you can wash less\u003c\/li\u003e\n\u003cli\u003eNaturally temperature-regulating – wear it all year\u003c\/li\u003e\n\u003cli\u003eMoves with you – naturally stretchy and built for action\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, made in China or Fiji\u003c\/li\u003e\n\u003cli\u003eMachine washable on wool cycle (yes, really)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eWelcome to your new daily driver. \u003cem\u003eThe Standard\u003c\/em\u003e Longsleeve is your go-to layer for whatever's on the calendar, from early hikes to late-night flights, layered under a jacket or flying solo. It’s the kind of shirt you’ll forget you're wearing (until someone asks where you got it).\u003c\/p\u003e\n\u003cp\u003eThoughtful upgrades like inset thumbholes and stay-put cuffs make layering seamless. And of course, it’s made from our signature 100% merino wool: soft on skin, stays fresh for days, and naturally temperature-regulating so you can wear it in just about any weather.\u003c\/p\u003e\n\u003cp\u003eOne top. All seasons. Zero compromises. That’s \u003cem\u003eThe Standard\u003c\/em\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFabric \u0026amp; Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Merino Wool, 200gsm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on wool\/delicate cycle with wool detergent. Lay flat or air dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in China or Fiji\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Merino 365?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in NZ. Worn everywhere.\u003c\/strong\u003e\u003cbr\u003eAt Merino 365, we take the world’s finest merino wool and craft gear that works hard and wears easy, seven days a week, 365 days a year. No synthetic blends. No shortcuts. 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